Privacy Policy

Aura Fashion Last updated: April 2026

Introduction

At Aura Fashion, we are committed to protecting your privacy and handling your personal information with care, transparency, and respect. This Privacy Policy explains what information we collect, how we use it, and the choices available to you as a valued customer.

By using our website or purchasing from us, you agree to the terms outlined in this policy.

1. Information We Collect

We collect information you provide directly to us, including:

  • Personal details — your name, email address, phone number, and billing/shipping address when you create an account or place an order
  • Payment information — processed securely through our payment partners; we do not store your card details on our servers
  • Account preferences — saved sizes, wishlist items, and communication preferences
  • Communications — messages you send us via email, contact forms, or customer support channels

We also collect certain information automatically when you browse our website:

  • Device type, browser, and operating system
  • Pages visited, time spent, and referral source
  • IP address and approximate location (country/city level)
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including shipping and returns
  • Send you order confirmations, updates, and delivery notifications
  • Respond to your inquiries and provide customer support
  • Personalise your shopping experience based on preferences and past purchases
  • Send you promotional emails and curated content, if you have opted in
  • Improve our website, product offerings, and overall service quality
  • Comply with applicable legal and regulatory obligations

We will never sell your personal information to third parties.

3. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our site.

You can manage or disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of certain features on our website.

The types of cookies we use include:

  • Essential cookies — required for the website to function (e.g., shopping cart, login sessions)
  • Analytics cookies — help us understand traffic patterns and improve user experience
  • Marketing cookies — used to deliver relevant ads and measure campaign performance, only with your consent

4. Sharing Your Information

We share your information only with trusted partners who help us operate our business, including:

  • Logistics and delivery partners — to fulfill and ship your orders
  • Payment processors — to securely handle transactions
  • Marketing platforms — to manage email communications and campaigns (e.g., Mailchimp, Klaviyo)
  • Analytics providers — to understand website usage (e.g., Google Analytics)
  • Legal or regulatory authorities — when required by applicable law

All third-party partners are bound by confidentiality obligations and may only use your data to perform services on our behalf.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including legal, accounting, and compliance requirements. If you request deletion of your account, we will remove your personal data within 30 days, except where we are required to retain it by law.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — request a copy of the personal information we hold about you
  • Correction — request that we update or correct inaccurate information
  • Deletion — request that we delete your personal data
  • Opt-out — unsubscribe from marketing communications at any time using the link in our emails
  • Data portability — receive your data in a structured, machine-readable format

To exercise any of these rights, please contact us at the details provided below.

7. Security

We take the security of your data seriously. Our website uses SSL encryption, and we work with payment partners who comply with PCI-DSS standards. While we take reasonable precautions, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or partner brands. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

9. Children’s Privacy

Our website and services are intended for individuals aged 18 and above. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any significant changes by updating the date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us:

Aura Fashion Email: privacy@aurafashion.in Website: www.aurafashion.in

By shopping with Aura Fashion, you are trusting us with something important — and we honour that.